Privacy Policy

Seraphine ("Seraphine", "we", "our", or "us") is committed to protecting your personal information and respecting your privacy in accordance with applicable laws. This privacy policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

1. OUR APPROACH TO PRIVACY

This privacy policy sets out how we collect store, process, transfer, share and use data that identifies or is associated with you ("personal information") when you use any website operated by us (including, but not limited to, www.seraphine.com, order any products from us, receive or request information from us, or otherwise interact with us.

If you are a resident of the United States of America (US), please see Annex 3 for more information about the categories of personal data that we may collect and the categories of sources from which we may collect such personal data.

2. ABOUT US

This privacy policy is issued on behalf of the Seraphine group of companies, including Seraphine Limited, a private limited company registered in England and Wales (company no. 04406761) with its registered and postal address at 265 Tottenham Court Road, London, W1T 7RQ, United Kingdom. Seraphine Limited is responsible for any website owned and operated by us and is registered as a data controller with the Information Commissioner’s Office under
registration number ZB891536.

If you have any questions about this privacy policy, including any requests to exercise your rights in respect of your personal information (section 8), please contact us using the information set out in the contact details section detailed in section 13.

3. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT

The table at Annex 1 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information. If you are a US resident, please see Annex 3 for information about our business or commercial purposes for collecting or disclosing your personal data.

More generally, you may provide us with personal information when:

(a) you are using our website (for example, to order products from us);

(b) we are processing and fulfilling you order; and

Special category information

We do not generally seek to ask for, or collect, sensitive (or "special category") personal data. Special category personal data includes information about your race, ethnicity, politics, religion or creed, philosophical beliefs, trade union membership, sexual orientation, health and sex life.

To better understand our users and customers, we may request you to provide information such as whether you are expecting (including your due date) or if you have recently had a baby. However, providing such information to us is voluntary.

If we do collect special category personal data, we will ask for your explicit consent, or rely on an alternative appropriate lawful basis for our proposed use of that information at the time of collection. Generally, we will process any special category personal data because you have voluntarily chosen to submit that information to us (and therefore you are deemed to have explicitly consented to providing us with that information). We will not share this data
with anyone other than in accordance with this privacy policy. We encourage you to limit, where possible, sharing with us any kind of information about you or others which would be considered (by you or them) to be sensitive.

4. DATA RETENTION

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes for which it was collected. To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, as well as the applicable legal, regulatory, tax, accounting or other requirements.

5. RECIPIENTS OF PERSONAL INFORMATION

We may share your personal information with the following (as required in accordance with the uses set out in Annex 1 or as otherwise described below):

(a) Service providers: we may share your personal information with third parties and other service providers that perform services for us or on our behalf. In particular, your information is shared with Shopify, which hosts our e-commerce website and acts as our data processor. Other providers with which we may share your personal information include those providing the following services: payment services, transaction processing, data hosting, cloud services, data centre and storage facilities, communications, surveys and chat facilities, customer relationship management, marketing communications, advertising, push notifications, technical support, error reporting and fixing, verification, fraud prevention and analytics.

(b) Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.

(c) Law enforcement, regulators and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and/or the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; (iii) enforce our terms and/or (iv) exercise or protect the rights, property, or personal safety of Seraphine, its customers, personnel or others.

(d) Other members of the Seraphine group: where applicable, we may share your personal information with our group affiliate(s), for example, where they provide services on our behalf or where such sharing is otherwise necessary in accordance with the uses set out in Annex 1.

If you are a US resident, please see Annex 3 for more information about the categories of third parties to whom we disclose each category of personal data.

6. MARKETING AND ADVERTISING

From time to time, we may contact you with information about our products, including sending you marketing messages and asking for your feedback on our products.

Most marketing messages we send will be by email. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you.

Wewill only send you marketing messages if we have your consent or, if consent is not required under applicable law, you have not opted out of receiving messages from us. You can withdraw your consent, or opt out of receiving further communications at a later date, by clicking on the unsubscribe link at the bottom of our marketing emails or, if you have registered an account with us, by changing your preferences within your account.

Unsubscribing from marketing emails will not unsubscribe you from system, order processing, service update, legal or similarly related notifications which we may need to send you. From time to time, we may need to contact you by email or via our support team.

7. STORING AND TRANSFERRING YOUR PERSONAL INFORMATION

Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful access, destruction, loss, alteration or damage. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Where data processing is carried out on our behalf by a third party, we take steps to ensure that appropriate security measures are in place to prevent unauthorised disclosure of personal information.

Despite these precautions, however, we cannot guarantee the security of information transmitted over the internet or that unauthorised persons will not obtain access to personal information.

8. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL INFORMATION

In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

(a) Right of access. You have the right to obtain access to your personal information.

(b) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re use, or to request the transfer of your personal information to another controller.

(c) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.

(d) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.

(e) Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.

(f) Right to withdraw consent. If you have provided consent to any processing of your personal information, you have a right to withdraw that consent (without affecting the lawfulness of our processing prior to you having withdrawn your consent).

Right to object: you also have the right, in certain circumstances, to object to any processing based on our legitimate interests in certain circumstances. You can also object to our direct marketing activities for any reason by clicking the "unsubscribe" link set out in any marketing communication you receive. See section 6 for further details.

Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply. Note that we may refuse to comply with a request if it is deemed to be manifestly unfounded or excessive, or repetitive in nature.

If you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy.

You also have the right to lodge a complaint to your national data protection authority. If you are in the UK, information on how to contact the ICO is available at www.ico.org.uk. If you are located in the EU, further information about how to contact your local data protection authority is available at:

http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

We would, however, appreciate the chance to deal with your concerns before you approach any data protection authority so please contact us in the first instance (using the contact details provided at the end of this privacy policy).

If you are a US resident, please see Annex 3 for more information about your rights with respect to your personal data.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to distinguish you from other users. Please refer to our Cookie Policy at Annex 2 for more information as to the way in which we use cookies, and similar technologies, on our website.

10. INTEREST BASED ADVERTISING

We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your online browsing history and your interests. To do this, we or our advertising partners may collect information about how you use or connect to our website, or the types of other websites, social media services, content and ads that you (or others using your device) visit or view or connect to our website so that we or our advertising partners may play or display ads on our website, other websites you may use, and on other devices you may use.

Typically, but not always, this information is collected through cookies and similar tracking technologies. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

To learn about interest-based advertising and how you may be able to opt out of some of this advertising and to limit some third party advertising cookies, you may wish to visit:

Your Online Choices ("YOC"): http://www.youronlinechoices.com/;
Network Advertising Initiative ("NAI"): http://www.networkadvertising.org/; and/or
Digital Advertising Alliance ("DAA"): http://www.aboutads.info/consumers.

Please note that opting-out of receiving interest-based advertising through the NAI's and DAA's or YOC's online resources will only opt-out a user from receiving interest based ads on that specific browser or device, but the user may still receive interest-based ads on their other devices. You must perform the opt-out on each browser or device you use.

Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

Please refer to our Cookies Polic at Annex 2 for more information as to the way in which we use cookies (and similar tracking technologies) on our website(s).

If you are a US resident, you may have the right to opt-out of certain types of internet based advertising. Please see Annex 3 for more information.

11. LINKS TO THIRD PARTY SITES

Our website(s) may, from time to time, contain links to and from third party websites, including those of our business partners, advertisers, news publications and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

12. CHANGES TO THIS POLICY

We may update this privacy policy from time to time and so you should review this page periodically. When we change this privacy policy in a material way, we will update the "last modified" date at the end of this privacy
policy. Changes to this privacy policy are effective when they are posted on this page. Therefore, we recommend that you review this privacy policy from time to time so that you are aware of any changes.

13. CONTACTING US

If you have any questions, comments and requests regarding this privacy policy, you can contact us:

By post:

FAO: Privacy Team
Seraphine Limited
265 Tottenham Court Road,
London,
W1T 7RQ,
United Kingdom

By email: contact@seraphine.com

This privacy policy was last modified on 23 April 2025.

Category of personal information	How we use it	Legal basis for processing
Contact details (full name, email address, postal / delivery address, and phone number)	To register you as a new customer. To assist you in creating, registering and managing your account with us. To enable you to enquire about, to order, and/or to enable you to use, our products. To process orders and provide our products. To administer and manage our contractual relationship with you (including sending you information regarding changes to our policies, other terms and other administrative information or important notices).	Such processing is necessary to perform a contract with you. Where the above is not applicable, such processing is otherwise in our and your legitimate interests to enter into, and manage, a contractual relationship with you and ensure you are provided with our Products and Services in accordance with our contract with you.
Gift message	To assist you with personalizing your order and delivery.	Consent.
Payment details (such as bank account and payment card details, details relating to the transaction and invoice data)	To take payment for our products. To retain transactional information regarding purchases made by you.	Such processing is necessary to perform a contract with you. Otherwise, we may need to do this to comply with our legal and regulatory obligations. Where neither of the above apply, to pursue our legitimate interests to process payment, keep transactional records as appropriate, recover debts due to us, to pay refunds or compensation owed to you, and to prevent fraud.
Contact details Marketing details (such as your marketing preferences)	Marketing and advertising (including sending you offers, discounts, newsletters and similar marketing and measuring the effectiveness of our marketing).	Consent (if required by law) Where consent is not required by law, it is in our legitimate interests to study how customers (and potential customers) engage with us and to grow and market our business.
Contact details	To enable you to partake in a prize draw or competition.	Such processing is necessary for our legitimate interests, to study how our customers use our services and to grow and market our business.
Contact details	To respond to queries and complaints and provide you with information and materials that you request from us. To carry out surveys and/or ask for feedback with a view to improving our products and services.	It is in our legitimate interests to respond to your queries and provide any information and materials requested for you to have a positive experience with us and to maintain good customer relations. It is in our legitimate interests to understand how our customers feel about our products and services so we can take steps to improve these.
Technical information (such as IP address, browser type, internet service provider, device identifier, time zone setting, browser plug-in types and versions, preferred language, and activities). Usage data (such as clickstream to, through and from the website(s), pages you viewed and searched for, page response times, length of visits to certain pages, referral source/exit pages, interaction information (such as scrolling, clicks, views and mouse-overs), date and time website(s) are accessed, and site navigation and search terms used)	Analytics (such as analysing usage of our website). Improve our website(s) to ensure that content is presented in the most effective manner for you. Marketing and advertising. To ascertain your preferences.	Consent (if require by law). Where consent is not required by law, it is in our legitimate interests to study how customers (and visitors) use our website(s) and to grow and market our business.
Contact details Technical and Usage data	To administer and protect our business and website(s) (including troubleshooting, fraud prevention, IT security, data analysis, testing, system maintenance, support, reporting and hosting of data).	It is in our legitimate interests to monitor the website(s) and resolve errors to ensure that everything functions properly. We may also need to use such information to comply with our legal and regulatory obligations under applicable law. It is also in our legitimate interests to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
All personal information referred to above	To enable us to comply with any legal or regulatory requirements and otherwise to meet applicable requirements of any relevant regulator or competent authority. To enforce legal rights or defend or undertake legal proceedings	To comply with our legal obligations. Otherwise, to pursue our legitimate interest (for the purpose of protecting our business and establishing, exercising or defending our legal rights).